What do I mean by Naked CRM?

When I talk about naked CRM I am referring to a CRM system that is configured for the business user with the Customer in mind. Its all about keeping it simple and focusing on the needs and insights required by users to make it worthwhile to enter the data in, in the first place and then use it in their day to day work.
If you undress CRM to the bare essentials what are you left with?
  1. The ability to manage relationships between your employees and the Customer
  2. The ability to capture activity that you have had with a Customer
  3. The ability to manage Lead Generation
  4. The ability to track and record the outcome of opportunities with your customers
  5. The ability to visually review the data that is captured and compare and contrast to other Customers or Business Users

So when you are thinking of CRM and implementing CRM focus on the bare essentials first and dress later.

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